edulis
How we work

A clear path.
At every step.

A focused test, honest decisions and a shared view of what happens next.

A typical test sequence. Timing depends on product readiness, creative preparation, tracking setup and the data available. We agree the launch plan before traffic goes live.

  1. First, find the fit.

    Day 0

    Tell us what you’re promoting, which markets you’re targeting and what a customer is worth. Share the conversion data you have. We come back with a test plan, or a no with the reasoning behind it.

    The outcome: a shared target and a focused test plan.

    Related insight: How to evaluate whether a product can work at its target CPA

  2. Build the first test.

    Week 1

    We build landers and creatives, connect tracking and launch the first traffic. Two or three sources to start, not ten — enough to learn without losing focus.

    The outcome: live campaigns with measurable conversions.

  3. Let the data decide.

    Weeks 2–3

    Sources and creatives that miss the target CPA get cut. Those that hit it receive budget. You see what changed and why.

    The outcome: a clearer picture of what can scale.

    Related insight: When to stop a test and when to scale it

  4. Grow what works.

    After the test

    We test new sources, creatives and geographies one at a time. Weekly reports keep conversion rate, CPA, ROI and conversion quality in view.

    The outcome: more volume, with quality watched just as closely.

Before we begin

Three things
to bring.

Ready for Day 0?

Your product, your markets and the result you pay for. That’s everything the first step needs.

Tell us about your product