Built around
your result.
You bring the product. We bring paid acquisition, in-house execution and a commercial model tied to conversion.
Paid on results.
Not on hours.
CPA, CPL or revenue share — agreed up front.
We spend our own budget buying traffic to your product. That aligns our decisions with the cost and quality of the results you need.
From there the question is simple: is the CPA where it needs to be, and how much more volume can we get at that CPA?
-
CPA
Cost per acquisition
An agreed payment for a defined customer action, such as a sale or subscription.
-
CPL
Cost per lead
Payment for leads that meet the qualification criteria we agree together.
-
Rev share
Revenue share
A commercial arrangement linked to the revenue generated.
Follow the fit.
Not the noise.
Your product, market and target acquisition cost guide the channel mix. The data decides what stays.
Paid social
Meta · TikTok
Consumer products, subscriptions and products with a visual hook. We test and refresh creatives as campaign performance changes.
Native
Taboola · Outbrain
Pre-landers and comparison pages built in-house, paired with native traffic and refined using conversion data.
Search
Google Ads · Microsoft Ads
Reach people already searching for a solution. Campaigns are managed towards your target cost per acquisition, not a click target.
Push & display
Reach with discipline
Volume channels for the right products and markets, tested against the same acquisition and conversion-quality goals.
The whole funnel.
Working together.
-
Funnels that evolve.
Pre-landers, quizzes, comparison pages and full landing pages are built in-house. Designers and developers work directly with media buyers, changing the experience while traffic runs. If users drop off at a form step, the team can simplify that step and measure the change.
-
Your numbers. Our focus.
Our own tracking stack connects to your postback or conversion feed. We track conversion rate, CPA and ROI by source, creative and lander. The paid user, qualified lead or approved application is what counts — not the click. We optimise against the conversions your business confirms, rather than relying only on the ad platform’s figures.
-
Volume with quality.
We expand sources and creatives that meet the target. Conversion quality stays in view as volume grows, with weekly reporting on what was spent, what converted and what it cost. If a number looks bad, it’s in the report.
Different products.
The same discipline.
Not on the list? The economics and market matter more than the category.
A few useful answers.
Who pays for the traffic?
Edulis funds the media spend. The commercial arrangement — CPA, CPL or revenue share — is agreed before launch.
What counts as a conversion?
We agree the action and its qualification criteria together. Depending on your product, that may be a paid subscription, a sale, a qualified lead or an approved application.
Do we need to provide a landing page?
We build campaign funnels in-house, including pre-landers, quizzes, comparison pages and landing pages. Your product or service and the conversion journey still need to be ready for the agreed test.
What information do you need to start?
Your product link, target markets, the result you want and any conversion data you can share. Information about your current traffic and tracking helps us evaluate the fit.
What happens if a test misses the target?
Sources and creatives that miss the target CPA are cut, and budget goes to those that meet it. If we do not see a workable fit, we explain why rather than promise scale.
What will we see in reporting?
Weekly reports cover spend, conversions and acquisition cost. We monitor conversion rate, CPA, ROI and conversion quality, with performance broken down by source, creative and lander.
Tell us about your product.
What you’re promoting, which markets, and what a customer is worth to you. You get a yes with a test plan, or a no with an explanation.
Send us your brief